Posted on April 13, 2009 - by Andrew

Good Earth and fine wine from Banrock Station?

Australian wine producer Banrock Station is upping their green effort. The company has introduced a series of wine labels that encourage “Supporting Global Conservation”.

Banrock Station’s website makes similar efforts. The company is based in a large building by the Murry River in South Australia and have been there since 1994. Improvements have been made to the wetland centre in that time; with solar power, renewable materials and a minimal environmental footprint acting as something of a tourist attraction while allowing native birds to continue to roost there.

The website also contains a water calculator which keeps watch on over 400 households. The participants of the survey, it is calculated, save over 65,000 litres of water a day.

In Pure Spirit

Do applaud Banrock Station’s efforts or are these yet another example of green washing?

Is global conservation an appropriate focus for a wine company? Are Banrock Station doing the best thing by directly focusing on their direct environment or should they make more effort on glass recycling and responsible drinking?

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