In Pure Spirit

The online farmers’ market Natoora have redesigned and relaunched their website. To mark the occasion they’re giving new customers £50 off, there are conditions, you need to use the code Natoora50 before 15th November and can claim here*. The new site looks slick and trustworthy. Natoora is already well known to ethical eaters and it [...]

The origin of the tooth fairy myth is not clear but some believe it is an adaptation of “La Bonne petite Souris” a French fairy tale in which a mouse helps a good queen by hiding under the pillow of an evil King, sneaking out at night and knocking his teeth out.

In fact, the Spanish have the tradition of a the tooth mouse, in Italy tooth fairy and small mouse are interchangeable and in Scotland there are stories of a white fairy rat which buys teeth with coins.

The modern story is that children who loose teeth should place them under their pillow and there is a chance the tooth fairy will visit in the night. The tooth fairy collects the teeth and leaves behind a coin instead.

Kenco coffee has entered into a six figure ad deal with IPC to run a marketing campaign across four of the publisher’s magazines. Marie Claire, Essentials, Ideal Home and woman&home magazines will be used by the coffee company to promote the brand’s association with the Rainforest Alliance.

The three month deal will try and capitalise on the readership demographic of each magazine – such as “me-time”, “thinking time” and “catching up with friends” themes.

The coffee company will also pay for a “special paper mechanic” designed to bookmark the tailored advertising messages once readers open them up.

Happy Earth Day. Earth Day is an event designed to raise awareness of the myriad of ecological dangers our planet, our home, currently faces. If you wish to join this American charity then you can do so online.

You don’t need to be in America in order to help promote Earth Day or save the planet. Here’s a tip for United Kingdom residents.

You can turn your old phone into cash and in doing so help recycle it in an environmentally friendly way.

This week’s Extinction Sucks episode from WWF’s pioneering web video features Ashleigh Young and Aleisha Caruso raising awareness of the plight of Asiatic Black Bears.

In parts of South East Asia these bears are milked for their bile. The bear bile is believed to be a cure for fever. It is found in everything from tea to toothpaste. Despite how wide spread the practice has been and still seems to be – there’s no proven benefit.

Cafedirect says its birth came after the collapse of the International Coffee Agreement in 1989. The fairtrade brand now works with 39 grower organisations, in 13 developing countries and with more than 260,000 farmers.

Tea-direct and Cocodirect, sub-brands for tea and coco products, are expected to come under the Cafeedirect brand in a shakeup being led by CEO Anne MacCaig and comes after a 5% drop in year-on-year sales.

Microsoft’s Live Search team has joined up with Gnomedex to sponsor a green themed coding contest. They hope that Code for Green will make a difference to both the economy and ecology. As the Live Search blog points out Green = Money and Green = Environment.

Web-based applications need to use the Live Search API (Microsoft wants to promote their search engine) and need to be submitted to willcodeforgreen.gnomedex.com come June the 1st. They must use the Live Search API but are free to use other non-Microsoft products.

Babipur is an ecommerce site with a clear goal – to sell baby clothes and accessories which are both ethical and fair trade.

Lots of parents are familiar with the washable nappy debate – do you rise to the challenge of washing and cleaning reusable nappies or take the environmentally damaging disposable nappy approach? Not only does Babipur help should you decide to take the green but smelly option the site offers a host of other organic and ethical options in other areas of your baby’s life.

Australian wine producer Banrock Station is upping their green effort. The company has introduced a series of wine labels that encourage “Supporting Global Conservation”.

Banrock Station’s website makes similar efforts. The company is based in a large building by the Murry River in South Australia and have been there since 1994. Improvements have been made to the wetland centre in that time; with solar power, renewable materials and a minimal environmental footprint acting as something of a tourist attraction while allowing native birds to continue to roost there.

The CEO and founder of Christie Communications picked up the Joe Nida Entrepreneurial Spirit Award at the Clean Business Investment Summit held this year in Santa Barbara.

Christie Communications describe themselves as a full-service agency offering everything from the strategic approach to the tactical. Their site notes there is nothing they can’t do.

The agency has worked with the South African Rooibos PK Limited and the Gourment Garden HErb and Spice Blends company from Australia.