A more detailed guide and DVD are available from Green-Shopping.co.uk. In the meantime this video serves to inspire and impress with the delightful sights and animal attraction of a natural swimming pool.

In Pure Spirit

This blogger lives in Scotland and is not convinced a natural swimming pool would ever be warm enough. Is he wrong?

Are you tempted by one?

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Apple and Facebook are two villians in the piece. Google and Yahoo are two of the best. In particular, Google is trying to be carbon neutral, has set up Google Energy to invest millions in green energy – including $20m on high altitute kites that harvest wind power.

In Pure Spirit

Are you surprised by the video? Do you doubt it?

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We need more ads like this in order to ensure the green message embeds with the younger generations.

In Pure Spirit

Which was your favourite?

Do you think this is the way we should be bringing the green message to younger generations? Or is this too simple?

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Data centres are big factory like buildings which house all the computer servers companies like Google, Yahoo and AOL use. It’s big business. After the video from Google about their Hamina efforts there’s a data centre infographic that might help put some of this into perspective.

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It’s easy to see why. If you pop over to Save as .WWF you’ll be told there’s only a Mac version ready. You have to Facebook Like the page to be alerted once the PC version is ready. That’s not really how the “Like” button works.

I thought that the webpage was pulling a simple trick; telling Mac users that only the PC version was ready and telling PC users that only the Mac version was ready.

As it happens; it’s no joke. WWF Germany really have launched a .WWF format. Turns out it’s just a modified PDF. It’s also already been cracked – by one Hams Bezemer.

Here’s the video:

In Pure Spirit

What do you think? Will we see sites around the web adding this button? Will people start sending .wwf fles as a sneaky way to stop people printing out their documents – perhaps to protect their commerical IP?

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Fonterra is also the target of the Dutch arm of Greenpeace.

Greenpeace’s beef with Fonterra is over the company’s use of palm kernel. The pressure group points out that the harvesting of the palm kernal fuels rainforest destruction and this leads to the removal of the endangered orangtans’ habitat.

To make their point, Greenpeace have paid for this video and advert.

In Pure Spirit

What do you think?

My concern is that people won’t see the connection between orangutans and milk.

Greenpeace has a microsite up at www.greenpeace.org.nz/fonterra.

How is memory green? Samsung’s point is that memory which uses less power is greener. Of course, this isn’t really a big number for people off the street but when you’re talking about companies buying thousands of PCs for staff or really big, chunky, hot running servers then it starts to add up. Did you know that Google tends to build their server farms next to power supplies these days because their servers at up that much energy? That’s why the search engine has been signing green power purchasing agreements.

Samsung even have a site that shows businesses with lots of systems how much money they can save by going green/saving power.

I rather like their PC wallpapers too, which you can find here, this like this.

What caught my attention today was a video ad from Samsung that talks about just small some of their green tech is getting. Check it out.

In Pure Spirit

What do you think? Is it not a good thing that Samsung are making the effort to lure business buyers towards green choices? Or is this just a business ploy by Samsung?

What did you think of the nano ad too? Funky or freaky?

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The new site looks slick and trustworthy. Natoora is already well known to ethical eaters and it seems that the brand is looking to grow into the corporate area with this new look and feel – perhaps targeting SMEs or even blue chips with the idea of sourcing good, fresh food for their employees.

If you’re not familiar with Natoora then it’s a simple walk through. Select from a range of top quality food and have it delivered to you. It’s not a supermarket. It’s a collective of farmers and that’s what makes it special.

It would be wrong to dismiss Natoora because of their strong connections with farmer communities. They mean to get their digital marketing exactly right. For a start they run an affiliate program (which In Pure Spirit is a member of; you’ll see the links in this post) and they’ve done a pretty good job of the SEO on the new site. The 301 redirect from their homepage to /shop/ is a hiccup but we can assume it was necessary. They’ve tried their best with the URLs, they’re short-ish, nod towards keywords but I wish they had hidden the .html elements as they’ll have a migration challenge on their next redesign. There’s the missing robots.txt file with the awkward redirect to the homepage too.

The site’s backlink profile looks healthy due to the foodie blogs who happily link to one another. There’s perhaps just the suggestion of an aggressive past with suspect pages like this one and rather a lot of ice cream pages.

Natoora also run a blog* of their own, have it on the right domain and brand it differently. They’re on Twitter as well and that’s ideal if you want to flirt with foodies, but they’ve not been there long and could do with more followers (tell them @inpurespirit said hi).

In Pure Spirit

What do you think of Natoora’s new site? Do you like it? Do you like it enough to shop there?

Disclaimer: Links marked with a star(*) are revenue links.

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Water cleaning UFO

The robot cleaners are fully solar powered and cool themselves down during the day by squirting water up from the moat and splashing themselves. During the night their surface is covered with LEDs that flash on and off.

One disk has been deployed in the moat of Osaka Castle and the other for Osaka’s Dontoburi canal. Sadly, the alien cleaners aren’t commercially available as they’re not cost effective. They’ve been bought to run along with the 2009 Osaka Aqua Metropolis festival.

In Pure Spirit

What do you think? Would you like to see large disks like this floating along the waterways in the United Kingdom or do you think they’re odd, expensive, out of place and we should have better methods of keeping our water clean?

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The Australian town of Bundanoon has raised the bar of ecological wisdom by voting to ban bottled water. Why? A tremendous amount of resources goes into bottled water; there’s the extraction, the packaging and then the transport. In many cases there’s the litter afterwards too.

In many countries the health quality standards of tap water are stricter than bottled water ones. For example, in the UK the quality of water form the tap is held to a higher standard than from the bottle. The reason is simple; problems with the mains supply are a horror to fix, effect thousands of people and are best detected and prevented early. Bottled water is easier to deal with.

Bundanoon is a small town with less than 2,500 in population but perhaps this is the starting moving in a more popular trend.

In Pure Spirit

Do you drink bottled water? Would you support a ban in your home town or city?

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